Open the Tiktok studio and place an order for a women's dress, which is likely to come from Tianmen, which is not an exaggeration.
According to the latest data from the Municipal Bureau of Commerce, from January to November this year, the sales volume of clothing e-commerce in Tianmen City was 423 million, with a year-on-year growth of 67.1%, and the transaction volume was 34.5 billion yuan, with a year-on-year growth of 74.6%. Among them, the Tiktok e-commerce women's clothing sector rose abruptly, ranking first in the province in terms of sales volume.
"Tianmen Yishang" is selling well all over the world
With the left hand pushing the fabric upwards, and the right foot rhythmically stepping on the pedal... In the production workshop of Miran Clothing Co., Ltd., workers are buried in their heads rushing for goods. With the sound of the sewing machine, one purple down small fragrant jacket after another is taken off the production line.
It is also located in the SDIC Industrial Park, not far away from the Tiktok studio of Tongtian Media.
"New account offers benefits, the first wave of 40 orders, whoever catches them. Here, 1, 2, 3, go up the link." With the anchor's command, a "ding ding" sound, a purchase link for a small fragrant style women's clothing appears in the lower left corner of the screen.
On the computer in the live broadcast room, the inventory data in the background immediately scrolls down. In less than two minutes, all 40 orders were sold out.
"Just leave the workshop and put it on the shelves" is a vivid scene of the booming development of clothing e-commerce in Tianmen City.
"The company has built more than 10 live streaming rooms, with more than 40 cooperative or trained anchors. Currently, it ships more than 6000 items per day." According to Xiao Wenjun, the general manager of Tongtian Media, Tianmen has sufficient supply capacity and strong logistics services, and plans to increase the number of live streaming rooms to boost sales.
Textile and clothing are traditional pillar industries in Tianmen City, with a history of over 40 years since their development in the 1980s. With a solid industrial foundation and a large number of textile and clothing enterprises returning from abroad in recent years, the clothing industry in Tianmen City has taken advantage of the spring breeze of e-commerce and burst into vitality. In February this year, the Circulation Branch of the China Textile Industry Federation awarded Tianmen City the title of "China Clothing E-commerce Industry Demonstration Base". In June, the public brand "Tianmen Yishang" in the clothing e-commerce region of Tianmen City was officially released.
According to statistics, the number of registered stores on the clothing e-commerce enterprise plat** in Tianmen City has exceeded 10000, with an average of more than 1.2 million pieces of clothing shipped from Tianmen every day.
Opening up a New Track of Cross border E-commerce
Entering the Pengshi Town factory area of Tianmen Yuezi Clothing Co., Ltd., the design and pattern making, fabric cutting, parking space sewing, and lock eye and buckle processes are operating in an orderly manner. Casual pants are ironed, inspected, and packaged before being shipped to export warehouses in Guangzhou, and then sold globally through cross-border e-commerce plat**s.
"Thanks to cross-border e-commerce, nearly 10 million pieces of clothing have been sold overseas this year, more than three times the shipment volume last year," said Liu Jianyong, the company's general manager.
Liu Jianyong previously worked in the clothing e-commerce industry in Guangzhou, and in 2021, he returned to Tianmen to establish Yuezi Clothing Company, trans**ing into cross-border e-commerce. In just two years, the company has become the largest cross-border e-commerce supply chain enterprise in Tianmen City, opening more than 20 branches in Tianmen and surrounding counties and cities. The clothing produced is exported to countries such as the United States, Germany, Canada, and Mexico.
With the increasing growth of the clothing e-commerce industry in Tianmen City, on the basis of steadily expanding the domestic market, more and more clothing enterprises are achieving new breakthroughs in development by opening up cross-border e-commerce channels.
